How to adapt your SEO to utilize speech recognition.

Do you own a business and want to make sure your business is available to as many potential customers as possible? As technology changes so will the ways in which your customers will find what they are looking for. Continue reading “How to adapt your SEO to utilize speech recognition.” »

3 Ways to Market Your Website Without Spending a Penny.

These 3 simple tricks can make a huge difference in the success of your online business. Whether you are just starting out or have been in business for years, following these 3 suggestions will help grow traffic and establish your credibility over the competition. Continue reading “3 Ways to Market Your Website Without Spending a Penny.” »

Increasing your web traffic organically


Without traffic our websites will starve. Conversions are important too but conversion is the end of our customers journey to find us. The last part of a story that starts with how they heard of you, how they learned more about you, how they considered you and how they finally chose you. Continue reading “Increasing your web traffic organically” »

8 Simple Ways to Improve Your Online Traffic Without Even Mentioning Email

As a smaller business its often hard to exist in the same market as so many of your bigger competitors. Without huge budgets and stacks of resources its difficult to drum up new ways to drive traffic towards our sites. Without traffic we can’t create leads, without leads we can’t create sales and without sales we won’t be very successful. This article will cover a few ways to help improve your web traffic. Continue reading “8 Simple Ways to Improve Your Online Traffic Without Even Mentioning Email” »

Stay Ahead of SEO in 2018

This article is intended to talk a little about SEO and some best practices I recommend. As the year moves on we might revise this post a few times. Check back again in the future to see if its changed and please chime in below in the comments if you would like to contribute at all. Continue reading “Stay Ahead of SEO in 2018” »

How does an SSL Certificate work?

Before we start, what is SSL?

SSL stands for “Secure Socket Layer”. This is a standard technology used to create an encrypted channel between a server and a browser. This is meant to allow sensitive information to pass securely between a user and a server without being at risk of data theft or “man in the middle” attacks. Continue reading “How does an SSL Certificate work?” »

What is SSL and how does it make my site better?

Ever noticed certain web addresses start with “http://” while others might start with “https://”? When you browse sites that require you to provide sensitive information like credit card numbers or other sensitive personal info you might have noticed that extra “s” pop up from time to time. That extra “s” means that you are visiting a site that is secured and encrypted. Any data that you will share with that site will be protected by a technology we call SSL, otherwise known as Secure Sockets Layer. Continue reading “What is SSL and how does it make my site better?” »

Popular WordPress Plugins

Choosing a theme and plugins for your WordPress blog can be the fun part of setting up your site, but it can also be overwhelming with thousands of possible plugins available and new ones being developed every day. Here are some of the most popular and useful plugins we have found:

Yoast SEO works as a built-in editor to encourage and promote the best writing. It walks you through techniques for readable and consistent content by having you choose a focus keyword for each article as you write it and then making sure you continue to use the keyword throughout your writing. It goes on to show you examples of what your post will look like in search results, giving you an edge on competition to increase rankings. The Page Analysis plugin works as a final copy editor to check that your posts are the optimal length, if your images contain an alt tag with the focus keyword, and if the meta description also contains that keyword. All in all, this plugin optimizes your content for search engines.

wordpress-logo-simplified-rgbFor improving your webpage’s performance and speed, Zen Cache is designed to reduce download time, optimize progressive rendering, reduce the loading time for pages, and more. Search engine rankings will improve with the speed of your site.

BackupBuddy is a secure and complete option for complete reassurance that in case of a catastrophe you will not lose anything from your database, media library, theme files, and so on. Automated backups are easy to set up and will be quick to restore in the case of emergency.

A great plugin for easily adding nearly any type of online forms, from contact forms to surveys and user submitted posts, is Gravity Forms. It is very popular, in use on over one million WordPress sites.

Ultimate Branding promotes your logo, company name, and so forth across your network in place of any WordPress branding. It makes your site feel more unified and consistent. The best part is that this plugin does all the fussy work for you, so you won’t have to worry about writing a single code.

A helpful plugin for reducing spam is Akismet, which automatically catches comments that look like spam and allows you to review the filtered comments.

Envira Gallery is an aesthetically clean and pleasing plugin to create beautiful image galleries. If your site is photography related or tends to be picture heavy, this plugin simplifies the business with responsive design, fast loading, and stunning effects. It even offers a helpful free version, so you can try out some of the features right away.

Sucuri provides malware protection by blocking attacks, identifying spam, and preventing intrusions. It gives you real time alerts to keep you updated with any causes for concern. When it comes to website security, it is always better to be safer than sorry.

Another excellent way of tightening security on your site is Login Lockdown. This plugin limits the amount of failed attempts a user receives. This is helpful for deterring hack attempts, as most are focused on breaking your password by entering multiple combinations.

Facebook Launches “Universities”

Facebook in the last 12 hours launched Universities on Facebook, a page geared to encouraging interaction between people attending universities. The page also provides deals on goods and services from popular brands like Utrecht Art, NewEgg.com and Eddie Bauer. While some of the offers still need to be ironed out, the prospect of network-specific content starts to rise.

For a enterprise level Facebook Application I’m working on, I have been trying to use the Open Graph API to determine where a user’s network, current city or states (of interests) exist and then serving up content based on the the response. If you’ve seen anything from popular fast food chains such as McDonalds and Burger King you’ll know that not all goods, services and specials are offered nationwide. McRib is a good example: despite availability of ingredients, labor for processing etc, the McRib is only ever around for a short period of time and in certain markets. If a brand like McDonalds wants to promote the McRib on Facebook – they can but they have to add a ton of disclaimers saying ‘price and participation may vary.’

Facebook Ads can be targeted at a particular user group, why not target your custom applications’ content? At the end of the day, a lot of brands utilizing Facebook‘s platform, like Yelp, are trying to provide more accurate, socially relevant and locally available content. While I want to be the first to provide the service, we can all benefit from network-relevant content. Universities – and Facebook’s other programs attempt to target types of users with relevant content and best practices.

I ‘like’ Universities and I have a major take away from this campaign (albeit only a few hours old):

I can target the set-up of my content on a demographic and then through carefully planned code I can target sub-groups of my desired demographic.

I keep harping on Facebook campaigns, but what are some of the focuses of your Facebook campaigns? I know part of how we target the ASPNix Facebook content is to be informative, among other initiatives. What is the focus of your Facebook (or social media) campaign?