Do you own a business and want to make sure your business is available to as many potential customers as possible? As technology changes so will the ways in which your customers will find what they are looking for.
Being in the right place means more than just depending on what you have always done in the past. To stay competitive you might need to try some unconventional strategies. As the role of natural language processing and voice recognition software continues to grow so does its influence in the ways in which people use it. More and more of your customers may be using voice recognition to search the internet.
Speech recognition converts the words we say out loud into text, which is then usable by a computer or device. Through voice recognition our machines can identify who is speaking to them by identifying marks such as intonation, speech and style. Using these two things together with artificial intelligence has become a driving force behind today’s voice assistant technologies such as Siri, Alexa, Google Assistant and Cortana.
How to Adapt
As we continue to use our voices to search, the keywords you are already in aren’t good enough anymore. So what do we need to do about it?
Consider this search example, if you were to search for a coffee shop near you under the previously established way of searching the internet, you would simply type into your search engine the words “coffee shop near me” and if you owned a coffee shop nearby you would certainly want to do everything in your power to relate your business to that exact phrase if you were nearby. With the advent and rise of voice assistants your customers search would be in an entirely different format. The same customer would say to their voice assistant “Hey Siri, are there any coffee shops near my house?” or “OK Google, is there a coffee shop near me?” or they might even say “Alexa, is there a coffee shop open nearby?”. Shorthand keywords are going to get less and less valuable as those longer format keywords which are more natural to speak become the norm.
How do we chose new keywords?
You need to consider the intent of your potential customers and the way in which they will utilize long tail keywords to request the answer to their questions. Try focusing on the answers to the standard questions, start with “who, what, when, why and how”.