Bounce Rates – A Canary In The Coal Mine.

Consider that people find your website and visit you intentionally. They do that because they are looking for something. They believe that you might provide a service, a product, or information that they seek. Bounce rates show us how many people are immediately discouraged upon arrival or are suddenly convinced that we don’t have what they seek when they first lay eyes on us. Continue reading “Bounce Rates – A Canary In The Coal Mine.” »

5 Examples of Machine Learning

Machine learning is a subset of AI systems that has become an essential tool for many. The phrase is used to describe the process of a programs ability to learn without being explicitly programmed. Essentially, we are talking about programs that write themselves.

Financial

Investment firms, traders and hedge funds are using machine learning to create artificial intelligence with the ability to predict when the market will rise and fall. After making predictions these programs then automatically buy and sell based on those predictions. Rapidly implementing strategy faster and more accurately.

Marketing

More data than ever before is being collected about peoples personal lives. Between mobile devices and social media we are generating over two and a half quintillion bytes of personal data every day. Marketers are using that data to find and identify buying patterns, media preferences, dislikes, and preferences. The content and placement of advertisements is being customized using machine learning to find the optimal times, place and way in which to introduce their products to new customers.

Health

Machine learning is being used in the medical field to identify and treat illness much earlier than before. Early detection systems are trained just like other machine learning systems by training the program with tens of thousands of examples.

Automotive

Smart cars, driverless vehicles and data collection systems fitted on our driver operated vehicles are playing a role in collecting huge amounts of data about driving conditions, hazards, patterns and behaviors. As we transition to vehicles which are more connected to each us, each other, and the world around us that data will continue to grow. Wherever there is a lot of data there is an opportunity to use it and despite the already obvious impact machine learning is having on driverless cars we are only scraping the tip of the iceberg.

Security

Data security firms are making use of machine learning to analyze and react rapidly to cyber attacks. Being able to identify the signs of an attack and implementing quicker responses could prevent or neutralize many common threats including ransomware and malware.

Every avenue of technology in our society is growing and evolving. The impact of these technologies is changing all of the time. The near future holds a lot of possibility and machine learning is just one of the technologies that is making a widespread global impact. In the next decade machine learning is expected to be a part of almost every industry. The question isn’t “if” but “how” will your industry use it?

Why you need to backup your website

Backups are one of the most important maintenance features you can manage. If you aren’t already making regular backups you really need to start immediately. Being vigilant about your data safety is the only way to prevent the unforeseeable Continue reading “Why you need to backup your website” »

5 Ways to Improve Web Page Usability

So you have a website for your business or organization but it seems like its under-performing. Marketing and aesthetics are great but sometimes a websites usability is all too often neglected. Just as easily, you may be getting traffic to your website but have the opposite problem. An easy to use website that’s well developed and poor in appearance can hold you back as well. Unfortunately, if users aren’t having a good experience once they get to your website then its likely they will leave without taking any action. Continue reading “5 Ways to Improve Web Page Usability” »

3 Reasons it could be time to switch to a Virtual Private Server

A VPS isn’t the right choice for everyone but its worth asking yourself the question, “is it for me?”. Virtual Private Servers are an incredible tool at your disposal and can be indispensable to some. Continue reading “3 Reasons it could be time to switch to a Virtual Private Server” »

How to adapt your SEO to utilize speech recognition.

Do you own a business and want to make sure your business is available to as many potential customers as possible? As technology changes so will the ways in which your customers will find what they are looking for. Continue reading “How to adapt your SEO to utilize speech recognition.” »

3 Reasons The Cloud is Critical to Small Business

Studies have shown that the mass of businesses adopting cloud related solutions has impacted more than just collaboration, analytics, and accounting. The ways we build customer relationships and the very core of our business models is changing as well. Continue reading “3 Reasons The Cloud is Critical to Small Business” »