Bounce Rates – A Canary In The Coal Mine.

Consider that people find your website and visit you intentionally. They do that because they are looking for something. They believe that you might provide a service, a product, or information that they seek. Bounce rates show us how many people are immediately discouraged upon arrival or are suddenly convinced that we don’t have what they seek when they first lay eyes on us. Continue reading “Bounce Rates – A Canary In The Coal Mine.” »

5 Ways to Improve Web Page Usability

So you have a website for your business or organization but it seems like its under-performing. Marketing and aesthetics are great but sometimes a websites usability is all too often neglected. Just as easily, you may be getting traffic to your website but have the opposite problem. An easy to use website that’s well developed and poor in appearance can hold you back as well. Unfortunately, if users aren’t having a good experience once they get to your website then its likely they will leave without taking any action. Continue reading “5 Ways to Improve Web Page Usability” »

How to adapt your SEO to utilize speech recognition.

Do you own a business and want to make sure your business is available to as many potential customers as possible? As technology changes so will the ways in which your customers will find what they are looking for. Continue reading “How to adapt your SEO to utilize speech recognition.” »

3 Reasons The Cloud is Critical to Small Business

Studies have shown that the mass of businesses adopting cloud related solutions has impacted more than just collaboration, analytics, and accounting. The ways we build customer relationships and the very core of our business models is changing as well. Continue reading “3 Reasons The Cloud is Critical to Small Business” »

3 Ways to Market Your Website Without Spending a Penny.

These 3 simple tricks can make a huge difference in the success of your online business. Whether you are just starting out or have been in business for years, following these 3 suggestions will help grow traffic and establish your credibility over the competition. Continue reading “3 Ways to Market Your Website Without Spending a Penny.” »

5 Common Ways to Meet Other Professionals in Your Industry

The benefits of a strong professional network are many fold. People in your network may introduce you to jobs or opportunities that you wouldn’t find otherwise but how do we best build these professional networks? Continue reading “5 Common Ways to Meet Other Professionals in Your Industry” »

6 Surprising Online Trends in Marketing To Watch

As time passes new trends emerge and old ones retreat. Today we are going to briefly cover a few of these changes and trends that jump out as a little interesting and sometimes even a little surprising. Continue reading “6 Surprising Online Trends in Marketing To Watch” »

What is a sales funnel?

One of the most important strategies in marketing is the concept of a sales funnel. The concept is a simple one. It is a map of how you take a person who is completely ignorant of your products or services and move them closer towards and eventually past the point of sale. Continue reading “What is a sales funnel?” »

Increasing your web traffic organically

Without traffic our websites will starve. Conversions are important too but conversion is the end of our customers journey to find us. The last part of a story that starts with how they heard of you, how they learned more about you, how they considered you and how they finally chose you. Continue reading “Increasing your web traffic organically” »