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  • 5 Ways to Convert Leads Into Sales

    No comments February 20th, 2018 4

    Leads on their own wont typically turn into sales just for arriving at your page. Often our visitors need a little extra help before we start to see a rise in sales. In the article below we are going to go over a few ways in which we can help improve our sales numbers online.

    Incentive

    Try offering a free gift, a time sensitive discount or a free add-on to their purchase. Everyone loves free stuff. Furthermore, when a deal is about to expire a customer who is otherwise on the fence may feel inclined to make their choice sooner rather than later.

    Return On Investment

    Don’t forget to remind your customer if or when your product or service has the potential to help them earn more. If your customer stands to gain from the purchase in this way its smart to politely remind them.

    Follow up

    Follow up emails, phone calls, letters, etc. can make a noticeable impact. Sometimes a customer may have remaining questions that can be addressed easily in a follow up conversation. Busy customers might need to be reminded, or have lost track of their previous intentions. Simply reaching out can have a great impact for a number of reason. Regardless, do your best not to lose touch and you will see a noticeable difference.

    Questions

    Ask questions. You can’t offer them what they are looking for if you don’t even know what they want. As a prompt to move the conversation forward questions are a great way to keep opening up the dialogue in a positive, friendly way. Concerns might come up or needs might arise that you cant possibly fulfill without asking what your customer wants. Just helping many people find what they want is sometimes all that’s necessary. It never hurts to ask and to listen.

    Find What is Painful. Remove it.

    Identify what a customer wants to achieve and then offer them all of the steps necessary to arrive at that goal. Remove every obstacle possible for them. Whenever possible provide solutions where you can. Ultimately, the closer they are to achieving their goal, the more likely they will be to complete their purchase and achieve it. The more likely their success, the more likely their purchase from you will be, and the happier they will be in the end.

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  • How can AI help my WordPress Site?

    No comments February 19th, 2018 7

    With the continuous growth of new AI plugins available for WordPress, there are a lot of instances where AI and machine learning is making its mark on the average WordPress user. In this article we will very loosely discuss a few places in which we are seeing common trends and potential instances in which we could see these new plugins growing into a part of our daily workflow.

     

    Communications

    Personal communication is a key component in any business model and the internet isn’t any different. Standing out from the competition is easiest when you can first identify yourself as a strong communicator and make a positive impact whenever possible. Chatbots have begun to take over mobile and desktop web applications in a lot of communications roles. When used well they can help customers to make the right decisions and find the products that they want. Beware though, they are only as helpful as their limitations allow. Not every customer wants to talk to your bot instead of a person. That said, like any tool it has a right way to use it, and a wrong way. When used well a chatbot or virtual assistant can be used as a powerful tool for lead generation and a way to showcase your most engaging content.

    If any of this sounds like something you would like to try out, feel free to check out any of these WordPress Plugins.

    Another key component of communications is recommendations. If you have ever used Amazon and seen the recommendations based on the purchases you have made or the products you have recently been interested in you might already be familiar. This type of use can really be a great tool for stimulating interest and increasing sales. Simply by getting the right products in front of the right customer you can really make an impact in your sales.

     

    Security

    A constant concern of every webmaster is security. With newer and smarter security tools, old threats can be avoided or diminished. Threats such as brute force attacks can be identified and interrupted. With machine learning malware can be spotted and suspicious files or behaviors can be monitored. Being able to engage, identify and react to a threat is becoming easier partially because of common developments in AI. By developing tools that can keep a watchful eye for suspicious activity and react when the need arises, the whole of the industry keeps moving towards a safer future.

    If this sounds intriguing to you check out plugins such as Quttera.

     

    Automation

    The last category that needs to be addressed is automation. AI can replace a lot of the repetition in your daily work. There are plugins to automatically write meta descriptions by scanning an image and determining which words would describe it best. There are even tools meant to find stock images rapidly while you type out the content of your newest newsletter or blog. These tools can help you save time and energy searching for relevant imagery. There are also layout plugins available. These can give suggestions based on user interactions. For instance if a button might have more success a little lower down on the page, or a body of text is too long and isn’t being read.

    Ultimately, there are a ton of new tools available to us and more are coming. We can look forward to a lot of great things in the near future.

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  • 8 Simple Ways to Improve Your Online Traffic Without Even Mentioning Email

    No comments February 16th, 2018 21

    As a smaller business its often hard to exist in the same market as so many of your bigger competitors. Without huge budgets and stacks of resources its difficult to drum up new ways to drive traffic towards our sites. Without traffic we can’t create leads, without leads we can’t create sales and without sales we won’t be very successful. This article will cover a few ways to help improve your web traffic.

    Facebook

    I bet you knew that Facebook could be used as an advertisement platform but did you know that you can use it as a way to return traffic that have already been to your blog or website? Installing Facebook tracking pixel on your site will allow you to remarket your brand to as few as 100 previous visitors.

    Twitter

    Twitter, much like Facebook has a pixel that once installed can be used in the same ways. Twitter unfortunately has a higher minimum on their services. Twitter provides service targeted towards 500 people and up.

    Fix your headlines

    Studies have shown that the vast majority of people will only ever read headlines. Focus your energy on making them better. They should be the best part of your ads.

    Blog more

    Seriously, blogs do increase traffic. There are plenty of successful people who swear by them because of this fact. The best way to maximize your blogs exposure is to leverage them across your social media accounts. Make sure your social media accounts are all sharing your links and spreading awareness about everything on your blog.

    Blog Exchange

    Find bloggers who write about similar content. Find others in your same industry and are about the same size. Reach out to their editors or site admins. Ask if they would be interested in featuring some of your articles in exchange for featuring some of theirs. It could be a nice way to expose your brand to new traffics.

    Contribute to other sites.

    Forums are a great place to help others. So is YouTube. Make and share content to help others while you share your brand and inevitably people will come back to you.

    Consider producing a webinar.

    Round up a few guests or maybe just do one by yourself and teach about something you know a lot about. Any topic could work if done well.

    Start a Podcast.

    Podcasting is a great way to generate interesting content and also demonstrating your own expertise. A customer that finds you this way is likely to trust you a lot more than one who just follows an advertisement or finds you by accident. Consider interviewing someone with a larger fan-base.

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  • What is VPN? Why use it? How do I get it?

    No comments February 15th, 2018 12

    The internet is still a pretty unsafe place. Hackers and other criminals are stealing information all the time, governments and big telecom companies are trying to pry into our browsing habits to control and capture what information we access. There are a whole host of unsavory things out there and a VPN is an effective tool to help protect you from it all.

    Public networks are where a lot of attacks happen. Notoriously, criminals lay traps found freely on public networks. Working remotely might be opening you up to a whole lot of nasty things. Your personal information, your companies private information, your financial information and your job are more often at risk than you are probably aware.

    So What Is VPN?

    A Virtual Private Network (otherwise known as a VPN) is a slick method in which a person like you or I can avoid the booby traps that seem to be everywhere now. They have become a standard security practice for many people in various industries but there is a real need for more people to learn how they work and how to protect themselves. Too many people are still vulnerable to easily preventable security threats.

    VPN’s have become the gold standard with big corporations for 2 simple reasons. VPN is not just effective, its also cheap. Because it is a dedicated connection and encrypted, even if a thief was able to capture some of your data in an attack it still wouldn’t make sense to them because they simply wouldn’t be able to decrypt it. Furthermore, a personal computers IP address is replaced by their VPN providers IP address. Meaning your browsing habits, your downloads (yes, including torrents) and what videos you watch are now anonymous. Want to watch a new episode of a TV show in another country but keep getting warnings like “This content is not available in your country.”? Simply switch your VPN to one with an IP located in that country and voila. All of the regional videos with none of the hassle of being geographically located within that countries borders.

    How to get a VPN.

    Establishing any connection with a VPN is essentially the same. You would connect to whatever network you wish to use and turn it on. That is basically it. Everything else is done for you by the client software. Companies like ASPnix offer premium VPN service for between .13 and .14 cents a day ($50 a year). The service just runs in the background. Most users don’t bother to turn it on or off again. There isn’t any change in speed or performance so nothing is really lost by staying safely behind the VPN all of the time afterwards. I use it myself and can’t say enough nice things about it.

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  • How to Install Lets Encrypt

    No comments February 13th, 2018 33

    If you haven’t considered adding SSL encryption to your webpage yet, you should. SSL encryption has a lot of benefits to consider and really no reasons not to. If making sure your visitors feel safe seems important to you, or if SEO results matter much to your site, then you probably should follow along with this very simple tutorial. This article is really meant to walk you through how easy it is for anyone to set up.

    The first step is logging into your account at ASPnix.com. Once you log in you should see the Client Area. To advance just click on My Services Tab.

    Click on the blue “manage” button.

    Scroll down until you see the Login to cPanel button and click on it to begin.

    Now that we are in cPanel just scroll down until you see the security options.

    Then click on Lets Encrypt SSL

    Go ahead and click “+Issue” and click next afterwards.

     

    There you have it, a simple FREE option to install SSL certificates for yourself. These simple SSL Certificates are really perfect for most uses and if after you use Lets Encrypt you still want more out of your SSL, then consider upgrading to any of the paid SSL services available.

     

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  • 6 of the Weirdest WordPress Plugins on the Internet

    No comments February 12th, 2018 33

    For fun we are reviewing the top 6 strangest WordPress plugins around. They might not help improve your site much, or add to your productivity today but they will certainly give you a chuckle.

     

    Asteroidshttps://wordpress.org/plugins/asteroids-widget/

    In case you or your visitors need to blow off a little steam there is always Asteroids Widget. This clever little gadget gives you the chance to blow up the content of your page by shooting holes in it. Fans of the original asteroids might get a kick out of zooming around and blasting your text to smitherines.

     

    Barrel Rollhttps://wordpress.org/plugins/barrel-roll/

    This plugin will actually cause your page to do a barrel roll. When any user on your site types in “do a barrel roll” they will get a surprise. The entire page will roll a full 360 degrees. If thats not strange enough the creators specifically ask that you reach out to them and send them fan poetry.

     

    Hello Darthhttps://wordpress.org/plugins/hello-darth/

    Fans of the dark side might enjoy having Darth Vader quotes invade a little of their space. When active it will randomly select Darth Vader quotes (courtesy of IMDB) and will place these quotes in the upper right corner of the admin area.

     

    Captcha Garbhttps://wordpress.org/plugins/captcha-garb/

    Looking for a fun alternative way to prove your visitors are in fact real live people and not bots? Try out Captcha Garb, with it you can upload your own images and turn them into puzzles to be solved. If you are not feeling too creative you also have access to 58 puzzle images which are provided for you.

     

    Shoot the Zombiehttps://wordpress.org/plugins/shoot-the-zombie/

    Release the zombie apocalypse on your page! When in use a simple shortcode allow you to reveal a button which when pushed bring the dead to life on your screen. Once a zombie pops up you will need to shoot it.

     

    Never Gonna Give You Uphttps://wordpress.org/plugins/never-gonna-give-you-up/

    The most ridiculously useless wordpress plugin award goes to this one. When activated it ads the lyrics to the famous Rick Astley Song to the top corner of the admin page. In other words installing this plugin is in a way like rick-rolling yourself.

     

    I hope you enjoyed these, and in case you didn’t already know ASPnix has excellent fast and reliable Linux and Windows Hosting, featuring simple WordPress installation, high reliability, low prices, and honest service. Consider them next time you build a webpage.

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  • SmarterMail Upcoming Maintenance

    No comments February 9th, 2018 27

    This evening, Friday the 9th at 10PM MST we will be performing an update to the SmarterMail service on our primary SmarterMail server. This update closes out all the bug and issue reports that we had open with SmarterTools!

    • Domain’s DKIM setting shows enabled when it is disabled
    • Outlook no longer displays 550 errors when sending a read receipt
    • Added some missing translations
    • Importing a contact from a VCF file does not properly identify potential duplications

    Many additional non-customer facing fixes that improve the performance and stability of SmarterMail.

    During this time, our incoming gateways will process and hold any incoming email and deliver them once we have completed the update.


    All dates & times are listed as UTC.

    Scheduled Date: 
    Scheduled Time:
     
    Max Outage Duration: 1 hour


    If you have any questions or concerns, please contact our support department.

    Thank you again for choosing ASPnix as your web hosting provider!

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  • A Simple Explanation Of Lets Encrypt SSL Certificates

    No comments February 9th, 2018 24

    Let Encrypt is a Certificate Authority (otherwise known as a CA) that provides FREE SSL certificates. The intention of giving away these free certificates is to promote a more secure internet and although they are free certificates, they are by no means less safe. Today we are going to talk about the benefits of this type of SSL and when it’s most appropriate to use it.

    The first obvious benefit is that it is FREE. Not a trial, or a less secure version of the real thing. We literally mean that it costs no money for use. The second feature that should be pointed out is that it is secure. Lets Encrypt is meant to push webmasters towards using safer practices when they otherwise would not. This security benefits all of us who use these websites and protects us all from risk of man in the middle attacks or data theft. Finally, the impact on your sites SEO. Google has been pretty clear about how it intends to reward SSL users with better search results.

    So if this one is free why would anyone buy SSL?

    That is a very good question. Despite there not being any difference in quality of protection there is a clear difference in the way in which each is intended to operate. Lets Encrypt certificates do not provide Organizational Validation (or OV for short) and instead can only provide Domain Validation (or DV). The DV certificates can only provide a secure connection to the website and don’t validate any additional info. They don’t verify who is purchasing the certificate or require further email verification.

    If they are different which one should I use?

    If your site is a Business, or you ever process payments or sensitive personal data from your customers, you should definitely choose to pay for SSL. You are offering a further level of protection that makes a powerful difference in the eyes of your customers. You and your site are showing them that you are safe, secure and certifiably trustworthy. In all other instances there is Lets Encrypt.

    For more information regarding using Lets Encrypt and SSL in general at ASPnix see here.

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  • Worpress Plugins For Producing Mobile Responsive Websites

    No comments February 8th, 2018 21

    Today about 60% of the traffic to almost any website is made up of people on their phones, tablets and devices. That means that your site will be experienced more on mobile than any other platform. Furthermore, there is no sign of change in the future. Each year, mobile browsing will play a more and more significant role in the marketplace compared to traditional desktop browsing.

    Although WordPress continues to be a dominant force, it is not typically mobile friendly right out of the gates. Today we are going to go over various ways in which we can improve usability and user experiences

    WP Touch

    WP Touch is a very simple solution even for users with limited technical experience. This is one of the more popular solutions available. WP Touch works simply. It was made to recognize when visitors are viewing from a mobile device and then display a mobile optimized version of your site to them. Basically, with this solution you will have 2 different versions of your site, One for regular browsers and one made just for mobile. There is a free version of this plugin available and a paid version but even the free version comes with a lot of useful features.

    WordPress Mobile Pack

    This program allows you to repackage your existing web content into a mobile app for various platforms. The intention is to replace the need to create a whole different app and instead allow us to utilize the content that’s already available on our website. Webmasters can create a professional look that really feels like a native running app on mobile devices.

    WP Mobile Edition

    This is a plugin that features a complete toolkit to optimize your pages. Different themes are available right out of the gates. Best of all WP Mobile Edition brags that it will work without writing a single line of code. As a bonus feature visitors also have the option to choose between desktop and mobile viewing.

    If you are looking to try out any of these, ASPnix provides FREE starter Linux accounts with 1 click WordPress installation. Even paid services are as low as $5/mo. Linux Hosting / Windows Hosting

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  • Should I Choose Linux or Windows For My Website?

    No comments February 7th, 2018 32

    To a lot of us the difference between hosting solutions seems like a no-brainer and to others it seems a lot less obvious. This blog is meant to dispel a little of the confusion and hopefully help us all make better decisions.

    The first difference between the two major operating systems in use for hosting is certainly the most obvious. If you are actually planning on interacting with your server directly then by all means you will certainly want to seek out the OS that you are most comfortable interacting with. For the rest of us there are different tools which are meant for managing our content. Tools such as cPanel or WebsitePanel.

    When you are just getting started try Linux Hosting, an interface like cPanel can certainly help relieve some of that anxiety newcomers to web design often get but many users might see Linux as a bit foreign. You may be accustomed to using Windows primarily in other instances but don’t let that scare you away in this instance. Linux as an option for servers is typically appealing because of its simplicity. Installing certain programs and add-ons is very easy and can be done from cPanel. Because of this easy to use interface, its long history in the industry, and its security features Linux is the operating system in use on more than 60% of the worlds webservers. The cPanel interface is great at helping to do all of our software installations and management simply and quickly, especially with more repetitive tasks. WordPress, Drupal, and even Joomla are just 1 click to install. PHP, Perl or MySQL are all notable reasons to lean towards Linux as well.

    Windows Hosting takes a different route for software installation. There are a number of interfaces available for Windows. One popular option that is open source is WebsitePanel. Being open source means that users and companies can alter the software to make it more efficient or beneficial. For instance ASPnix provides their own customized version of WebsitePanel to customers. ASP (ActiveServerPages), VisualBasic, or Microsoft SQL databases are all common reasons to depend on a Windows OS. WebsitePanel has these and other options available, .NET framework or SharePoint are also both accessible on Windows servers.

    Ultimately, either solution has its benefits it’s up to you to determine what is best for your own use.

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