How do we understand our strengths and our weaknesses?

Begin forming your strategy with an honest and rigorous look at what your failings are. Being able to see what you are best at is often much easier than coming to terms with your failures.  You can derive a good honest look in the mirror by asking for a little help from your customers.  Do a little market research on your current customers. Form an honest model of their opinions and take a good long look.

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What the heck is inbound marketing?

Inbound Marketing is defined as the process of bringing attention to yourself and your business through content creation. It is one of the most effective and cheapest approaches to converting new viewers into new customers.  What it is, and why it’s so incredibly important is our topic for today.

You may have heard of it revered by others under several other names such as “content marketing”. Some more vague titles such as “lead generation” leave a lot of people shrugging and scratching their heads but essentially, they are all talking about the very same thing. By creating appealing content designed for your customers, inbound marketing brings prospective customers back to your business again and again.

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