What the heck is inbound marketing?

Inbound Marketing is defined as the process of bringing attention to yourself and your business through content creation. It is one of the most effective and cheapest approaches to converting new viewers into new customers.  What it is, and why it’s so incredibly important is our topic for today.

You may have heard of it revered by others under several other names such as “content marketing”. Some more vague titles such as “lead generation” leave a lot of people shrugging and scratching their heads but essentially, they are all talking about the very same thing. By creating appealing content designed for your customers, inbound marketing brings prospective customers back to your business again and again.

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