Now 100% SSD-Based and Server 2012 R2-Based!

ASPnix is proud to announce that we now rely 100% on SSD-based storage for all web and database servers!  As most know, SSD drives provide an extremely high throughput when compared to standard magnetic spinning disks. This allows us to be a greener company as the average power consumption per-drive is about 50% less than the traditional drives. Other benefits include faster RAID rebuild times after a drive failure, more responsive websites, and ASP.net websites compile faster!

We are also pleased to announce that all Windows servers are now running Windows Server 2012 R2! The Server 2012 R2 platform has brought improvements in security as well as performance. The combined power of Server 2012 R2 and SSD RAID systems help us provide you with a very high performance web hosting platform!

We are very excited to share these updates with you.  Please do not hesitate to contact us with any questions.

Website Performance Optimization

Ideally, your website is your greatest tool for marketing and sales.  It is the face of your company and typically the first thing your viewers/future customers will see.  It is essential that your website’s performance is professional and top-notch, as sub-par performance can easy frustrate today’s tech-savvy audience and cause them to move on to the next option.

A landing page cuts out the middle man.  That way when a viewer reaches your site through a second party ad or a search for a specific phrase, instead of being directed to your site’s main page, they will instead end up on the page with the topic they were searching for.  The landing page goes the extra step in customer convenience.

Make sure your homepage is clear and concise.  Its job is to convey the intrinsic message of your site and then direct the viewers to the appropriate pages.  Either an overload of information or too little information will result in a confused viewer.  Let them know what your site it about and then designate clear pathways to more specific pages.

Social media is, without question, an excellent way to boost performance.  But this is more involved than merely including links to your Facebook or Twitter pages.  If you have interactive content, blogs, or newsletters, include the option to share the content on those social media platforms.  This is an easy way to interact with your viewer and let them share their interest.

Along the same lines as interactive content, give your viewers a reason to return.  A regularly updated blog, user-generated content, or several pages that change on a weekly basis (at least) will keep your viewers returning to check out new information.

It is important for you to stay up-to-date on your traffic, the average amount of time spent on your website, the last page visited before leaving, your conversation rate etc.  SmarterStats monitors traffic habits and helps you locate areas to adjust or improve on.

Speed is another intrinsic part of maintaining reader interest.  Some general tips for speeding up your performance: reduce image size, use a content delivery network, take advantage of caching, and minimize HTTP requests.  For this last tip (minimize HTTP requests), you will need to download every file (CSS, JavaScript, and images) your site uses to the browser.  Condensing all CSS files into one single spreadsheet will also have great benefits for the speed of your website’s performance.

 

Popular WordPress Plugins

Choosing a theme and plugins for your WordPress blog can be the fun part of setting up your site, but it can also be overwhelming with thousands of possible plugins available and new ones being developed every day. Here are some of the most popular and useful plugins we have found:

Yoast SEO works as a built-in editor to encourage and promote the best writing. It walks you through techniques for readable and consistent content by having you choose a focus keyword for each article as you write it and then making sure you continue to use the keyword throughout your writing. It goes on to show you examples of what your post will look like in search results, giving you an edge on competition to increase rankings. The Page Analysis plugin works as a final copy editor to check that your posts are the optimal length, if your images contain an alt tag with the focus keyword, and if the meta description also contains that keyword. All in all, this plugin optimizes your content for search engines.

wordpress-logo-simplified-rgbFor improving your webpage’s performance and speed, Zen Cache is designed to reduce download time, optimize progressive rendering, reduce the loading time for pages, and more. Search engine rankings will improve with the speed of your site.

BackupBuddy is a secure and complete option for complete reassurance that in case of a catastrophe you will not lose anything from your database, media library, theme files, and so on.  Automated backups are easy to set up and will be quick to restore in the case of emergency.

A great plugin for easily adding nearly any type of online forms, from contact forms to surveys and user submitted posts, is Gravity Forms. It is very popular, in use on over one million WordPress sites.

Ultimate Branding promotes your logo, company name, and so forth across your network in place of any WordPress branding. It makes your site feel more unified and consistent. The best part is that this plugin does all the fussy work for you, so you won’t have to worry about writing a single code.

A helpful plugin for reducing spam is Akismet, which automatically catches comments that look like spam and allows you to review the filtered comments.

Envira Gallery is an aesthetically clean and pleasing plugin to create beautiful image galleries. If your site is photography related or tends to be picture heavy, this plugin simplifies the business with responsive design, fast loading, and stunning effects. It even offers a helpful free version, so you can try out some of the features right away.

Sucuri provides malware protection by blocking attacks, identifying spam, and preventing intrusions. It gives you real time alerts to keep you updated with any causes for concern. When it comes to website security, it is always better to be safer than sorry.

Another excellent way of tightening security on your site is Login Lockdown. This plugin limits the amount of failed attempts a user receives. This is helpful for deterring hack attempts, as most are focused on breaking your password by entering multiple combinations.