Blogging Trends in 2016

If running a blog is an important part of your company’s customer connection, you are going to want to utilize it to its full potential. As a part of the internet, the blogging platform and popular styles are bound to evolve and adapt at the lightning pace we have come to expect from the internet age. Here are some trends you will want to keep an eye on and likely emulate in 2016.


While a 200 word article can be useful as a news bite or quick update and has the benefit of being a near guaranteed read for short-attention audiences, blogging is leaning toward longer, meatier pieces, backed up with reliable data. People are looking for substantive articles that show depth and thought. In 2015, the average length of a post was 900 words, which is a good 100 words longer than the previous year’s average. The way to stand out against content-saturated competition is by providing reliable, researched, and in-depth content that, instead of sparking a person’s interest, satisfies their curiosity and answers their questions about the topic.

Goodbye to comments.

The comment section can be difficult to manage, time-consuming to moderate, and not a place that readers want to participate in conversations anyway. Signing up for a username/password combination is usually enough of a deterrent to keep all but the most incensed or invested readers from partaking in a conversation. Removing this section moves the conversation to social media instead, where the reader can share the link to Twitter or Facebook and then include their comment.

Graphic Design

Pictures are an excellent way of attracting and maintaining interest. Images can simplify information, cut down on words so that the ones you use carry more impact, and transfer an idea in a more memorable method. Tumblr’s purely picture/short text blogging style is sure to be influential and attractive to that younger audience. Infographics, design icons, and pictures that easily can be shared on social networks have already been an important element of blogging and are likely to grow even more popular this year. If you are making an effort to write a longer blog post, adding tasteful and helpful images will break up the intimidating wall of text and give your readers a well-deserved break from time to time.

Endorsement Section

In our socially connected world, affirmation and affiliation are important elements for connecting to readers. Showing that other companies or names your reader base might recognize approved of your content will help convince them that your site/content/business is both “in” and reliable.


An important way of making sure your readers are seeing your content updates regularly is by convincing them to sign up for your newsletter. It is a great way of measuring and building your reader base, as well as making sure that no one falls out of the loop on essential updates or new features. It is a helpful incentive to offer exclusive content and special offers to subscribers.

Mobile Adaptation

It is essential that your website be mobile responsive, adapting to a screen size smoothly and quickly. Many people primarily browse content from their cells or other devices. If a website does not provide for this flexibility, mobile viewers will be quick to become frustrated and abandon the attempt to understand your website.

Principles of Graphic Design

Graphic design is an excellent tool for attracting attention, delighting your viewers aesthetically, and showing off the creative aspects of your department.  It is easy and fun to play around with designing your own logo, website banner, a letterhead, or an event announcement.  With today’s available programs, it is very possible to produce a professional design that does not hint at being homemade. 

Alias-Marketing-and-Design-Studio-Tallaght-Dublin-Graphic-Design-icon-240x240There are six fundamental principles of design: alignment, balance, contrast, proximity, repetition, and space.

Alignment goes hand in hand with proximity.  It has less to do with making sure that everything is (for example) centered or left-aligned and more to do with keeping the individual elements consistent.  If you have words arranged at a slant, make sure they are evenly spaced and at the same angle.  It is all about keeping organization and order within the separate elements.  If you have elements scattered about the page, carefully ordering them within themselves keeps the whole picture from appearing chaotic.

Balance ties everything together and provides structure.  The placement of elements will distribute the weight across the page.  For example, if you have a large piece in the center of your design, adding a small piece on the edge keeps the visual from feeling lopsided.

Contrast means balancing colors and using them to highlight or emphasis central elements.  The use of color can suggest certain emotions or reactions, make your design pop, and direct the eye to important parts of your message.

Proximity involves arranging elements as to guide the viewer’s eyes from piece to piece of the message in a controlled and thought-out path.  Related elements should be positioned together for unity and continuity.  This means breaking out of linear arrangements and arranging elements of the message in a more stacked or waterfall flow, with visual connection.  Not only is this aesthetically pleasing, but it gives the eyes a clear path to follow.

Repetition creates emphasis and draws attention to certain elements.  In the case of bulleted lists, the repetition of bullets creates rhythm and familiarity.  Repeating a border around sections of text encourages association.

Space is a very powerful element of design.  Graphic design, at face value, might seem to focus on the concrete elements, while the element of white space is merely a background accident.  But careful use of space provides the eye with breathing room, creates a powerful message, and clears out the clutter.  Simplicity is a very potent tool.

Keeping these principles in mind is an excellent beginning as you work on your next design project.